LOS ANGELES - Once known simply as an online movie ticketer, NBCUniversal’s Fandango has made impressive strides over the last several years to evolve its business into an experience brand that super-serves consumers throughout a movie’s lifecycle. Fandango today marked another key step in fulfilling that vision, as it has signed an agreement to acquire iconic digital movie brands Flixster and Rotten Tomatoes, owned by Warner Bros Entertainment.
The addition of Flixster and Rotten Tomatoes, along with Fandango’s recent acquisition of on-demand video service M-GO, will expand the company’s theatrical ticketing business and create the industry’s premier digital network for all things movies.
With this acquisition, Fandango’s combined audience reach will grow to over 63 million unique visitors per month and more than 100 million mobile app downloads, and offer consumers the most comprehensive resource for movie information, theatrical ticketing, movie trailers and original video content for movie discovery, and home entertainment.
Flixster and Rotten Tomatoes, including its world-famous Tomatometer™ rating tool (representing the percentage of positive professional reviews for a given film or television show) will continue as consumer-facing brands, as well as exciting new additions to Fandango’s digital network. As part of the deal, Warner Bros. Entertainment will take a minority ownership stake in Fandango and serve as an ongoing strategic partner. Fandango will remain a unit of NBCUniversal.
“Flixster and Rotten Tomatoes are invaluable resources for movie fans, and we look forward to growing these successful properties, driving more theatrical ticketing and super-serving consumers with all their movie needs,” said Fandango President Paul Yanover. “Our new expanded network will also offer unparalleled capabilities for all of our exhibition, studio and promotional partners to reach a massive entertainment audience with innovative marketing and ticketing opportunities,” he added.