LOS ANGELES – Disney/Pixar's CARS 3 is hitting the road this month with Road to the Races, a nationwide tour inviting fans of #95 to gear up for the upcoming big-screen release. Life-size, character look-alikes of five-time Piston-Cup champion Lightning McQueen, tech-savvy trainer Cruz Ramirez and the sleek next-gen racer Jackson Storm will be rolling into 27 cities coast to coast to celebrate the new movie, which opens June 16.
"We are going to kick off the tour at Disney Springs in WALT DISNEY WORLD on Thursday, March 23," said Lylle Breier, senior vice president, worldwide marketing partnerships and special events for the Walt Disney Studios. "There will be fun activities for the whole family-plus a sneak peek of the movie."
The roster of cities includes Miami, Dallas, Chicago, Boston, New York, Philadelphia, Denver and Los Angeles, among others-the full list is available at CARS3tour.com. The "Road to the Races" nationwide tour wraps up in California with a visit to NASCAR at Sonoma at the Sonoma Raceway June 24-25, 2017, and the life-size character cars will also roll onto the red carpet for the "Cars 3" world premiere on Saturday, June 10, 2017.
A host of sponsors have signed on to support the tour, which includes a variety of activities.
· Alamo Rent A CarSM is hosting a street art booth and will bring "Cars 3" to life with a giant coloring mural featuring Lightning McQueen and friends, along with a color pencil pack souvenir. Owned and operated by Enterprise Holdings, Alamo Rent A Car offers low rental rates and a hassle-free customer experience at the most popular travel destinations around the world.
· Coppertone® is creating a racer pit crew that encourages visitors to take part in a tire-changing activity and photo-sharing opportunity. A leader in the sun care industry, Coppertone is made by Bayer HealthCare, LLC.
· Crest® and Oral-B® celebrate the Road to the Races tour, providing fans with an opportunity to create a digital postcard with Lightning McQueen and get "Cars"-themed oral care products. Crest and Oral-B are the first step to enjoying a lifetime of healthy smiles.