LOS ANGELES, Calif. – Actor Robert Christopher Riley of the CW’s drama series “Dynasty” is the new brand ambassador for Cole Skincare for Men.
“Robert is an amazing actor, philanthropist, humanitarian and role model for young people,” said Cole Patterson, noted celebrity make-up artist, skincare expert and founder of Cole Skincare for Men. “He exemplifies today’s modern man who is intelligent, has style, keeps physically fit, excels at his craft and cares about the world around him and those close to him. Truly, a great choice to lead our brand visibility forward!”
As brand ambassador, Riley will enhance Cole Skincare for Men’s name recognition and brand awareness through personal appearances, marketing campaigns, promotions and special events. His first effort for the brand he will take part in a photo shoot where he will be teamed with former NFL star George Wilson, formerly of the Buffalo Bills and the Tennessee Titans. The session will be part of a social media campaign that will be launched this winter to highlight the brand’s variety of high quality products.
“I’m thrilled to be a part of Cole Skincare for Men and share in this great movement to help men find their unique style and better self,” Riley said. “I’ve been using these products since I met Cole three years ago and I’m a firm believer in them. I wouldn’t use anything else!”
Established in 2015 by the acclaimed celebrity make-up artist when while on set, she saw the need for corrective skincare that catered to a man’s shaving regimen, she created Cole Skincare for Men to help men maintain impeccable skin on and off camera through her advance skincare line. By formulating high quality moisturizers, cleansers and lotions to enhance the look, softness and health of men’s skin, Cole Patterson created her own niche in the market that is growing and rising into a unique and luxurious brand.
“Having worked with some of the world’s most handsome and stylish men, I realized that I needed to create a brand that will give all men the same great skin and grooming products that are available on a movie set and modeling studios,” she said. “So, I embarked on this mission to develop Cole Skincare for Men as a vital and high-quality brand that will give all men the ability to look and feel the best they can be.”
Among the brand’s top products are Multi-functional 3-in-1 Foaming Cleanser for Men which cleanses and exfoliates the skin without stripping it of its natural pH, as well as the Moisture Balm for Men which hydrates, restores and protects the skin. Other products include a variety of high quality cleansers, toners, moisturizers and after shave lotions.
Known for her signature technique, Patterson has established herself as the go-to expert for men’s grooming and skincare. The self-trained makeup artist has enhanced the faces of some of the hottest men in the entertainment industry, including but not limited to multi-platinum artists, film/television actors and professional athletes. Her work can be seen not only on hit shows such as “Insecure,” “Ballers,” “Blackish” and others, but on the red carpet, award shows and magazines.