Dak Prescott of the Dallas Cowboys prepares to throw a pass during a game versus the Washington Redskins last week (NFL Photo).
STAMFORD, Conn. – Last Thursday’s Dallas Cowboys’ 38-14 victory over the Washington Redskins on Thursday Night Football averaged a Total Audience Delivery (TAD) of 16.0 million viewers across all platforms – NBC, NFL Network, Amazon Prime Video, NBC Sports Digital, NFL Digital, and Universo, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics and Amazon Prime Video.
The NBC/NFL Network combined average of 15.6 million viewers for Redskins-Cowboys marks the highest TV viewership for Thursday Night Football this season.
Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
Thursday Night Football viewership on NBC and NFL Network peaked at 17.3 million from 9:30 - 9:45 p.m. ET. Last night’s game (8:27-11:08 p.m. ET) registered a national household TV rating of 9.4/17.
The Average Minute Audience (AMA) for last night’s live stream via Amazon Prime Video, NBCSports.com, the NBC Sports app, NFL Mobile from Verizon, Watch NFL Network, the NFL app on Microsoft, and NFL Game Pass (International) was 463,000 viewers.
Amazon Prime Video reached a total of 1.9 million combined viewers worldwide for the NFL Thursday Night Kickoff pregame show and the Washington-Dallas game. For the Thursday Night Football game alone, 1.6 million worldwide viewers initiated a stream on Amazon Prime Video, with each viewer watching an average of 39 minutes. The average worldwide audience watching Thursday Night Football for at least 30 seconds on Amazon Prime Video was 347,000.