LOS ANGELES - Inspired by the recent viral video phenomenon #LipSyncChallenge, CBS has announced a new one-hour entertainment special, LIP SYNC TO THE RESCUE, hosted by Cedric the Entertainer, star of CBS’ hit comedy THE NEIGHBORHOOD, to be broadcast later this year on the CBS Television Network.
LIP SYNC TO THE RESCUE is an interactive countdown special where viewers vote for their favorite video of performances featuring first responders channeling their inner pop stars and lip-syncing to hit music, a trend that began with the #LipSyncChallenge. The winner will be announced LIVE during the broadcast.#LipSyncChallenge began as a fun way for police, sheriff, fire department and EMTs to engage with their communities by creating lip sync music videos and challenging other departments to do the same. Now, on LIP SYNC TO THE RESCUE, fans can rally around their favorite videos when the first round of voting begins on CBS.com this month. The top 10 videos selected will be revealed during the show, which will film in front of an audience of first responders, family and friends.
Two videos will advance to the LIVE vote during the broadcast to crown a winner.To submit a video for consideration, first responder departments are encouraged to email the video to LS2Rescue@gmail.com. Deadline for entries is Friday, April 12.
“When CBS first approached us with the idea for a special, we had no idea how deep the vault was of Lip Sync Challenge videos,” said Robert Horowitz, President, Juma Entertainment. “Soon, we uncovered video after video, quickly realizing this phenomenon spread to First Responder Departments in all 50 states. What made me believe we had a hit on our hands was the incredible performances and production value each video seemed to have.”