Fans of New Line's 'Tag' Rally to Break Guinness Book Record

The cast of New Line Cinema's "Tag" rallied their fans to try to break a record for the largest number of people playing tag (Photo by New Line Cinema).

LOS ANGELES – On Wednesday, in the spirit and excitement of the upcoming theatrical release of New Line Cinema’s “Tag,” cast members Ed Helms, Jake Johnson, Hannibal Buress, Jon Hamm and Jeremy Renner rallied fans at Six Flags Over Texas (Arlington, Texas) to participate in a record-breaking game of everyone’s favorite playground game.

Movie lovers, amusement park thrill seekers and everyone who’s ever yelled, “Not it!” were invited to join the cast in an effort to break the world record for the Largest Game of Freeze Tag…ever! The attempt was successful, breaking the previous Guinness World Records title of 634 participants, with a whopping 661 freeze tag players throughout the park. Philip Robertson from Guinness World Records was in attendance to verify the win and present a plaque.

As a special thanks, and to confirm that everyone who played was indeed a winner, the cast members surprised participants by inviting them to a special preview screening of “Tag” this evening (Wednesday, June 6), courtesy of SMG (Studio Movie Grill) Arlington Highlands (225 Merchants Row, Arlington, TX 76018). The movie opens nationwide in theatres on June 15.