CBS to Present 'The Superbowl's Greatest Commercials' on Jan. 29
LOS ANGELES - SUPER BOWL GREATEST COMMERCIALS 2020, an interactive countdown special where viewers will be able to vote LIVE for the most hilarious and most heartfelt Super Bowl commercial, will be broadcast Wednesday, Jan. 29 (8:00-9:00 PM, ET/PT) on CBS.
The special will be hosted by Boomer Esiason, analyst for CBS Sports’ NFL pregame show THE NFL TODAY, and Daniela Ruah, star of CBS’ NCIS: LOS ANGELES, and originate from the Hard Rock Stadium in Miami, home of “Super Bowl LIV.” Beginning today, viewers can watch and vote for their favorite hilarious or heartfelt Super Bowl commercial at https://www.cbs.com/SBGC.
In the special, Ruah will present her top five favorite hilarious commercials, while Esiason will showcase his five favorite heartfelt Super Bowl spots and the top picks in each category will advance to the live vote during the broadcast. Then, viewers will decide the outcome by tweeting the finalists’ hashtags, and the ultimate winner will be revealed at the end of the show.
Ruah’s favorite hilarious Super Bowl commercials are:
- Budweiser’s “Super Fan aka Lamb Streaker” (2006) Chevy’s “Happy Grad” (2012)
- Doritos’ “Goat-4-Sale” (2012) Honda’s “A New Truck to Love” (2016)
- Tide to Go’s “Talking Stain” (2008)
Esiason’s favorite heartfelt Super Bowl commercials are:
- Google’s “Parisian Love” (2010)
- Budweiser’s “Brotherhood” (2013) Budweiser’s “Lost Dog” (2015)
- Hyundai’s “Hope Detector” (2018)
- Verizon’s “Coach Who Wouldn’t Be Here” (2019)
The special will feature the exclusive premiere of one of the biggest spots of this year’s Super Bowl for Hyundai, starring Chris Evans, John Krasinski, Rachel Dratch and “Big Papi” David Ortiz, and also go behind the scenes of the Boston-themed commercial. In addition, Kevin Frazier, co-host of ENTERTAINMENT TONIGHT, will be joined in Miami Beach by special guests to report on the latest Super Bowl week buzz.
Boomer Esiason, who quarterbacked the Cincinnati Bengals, New York Jets and Arizona Cardinals during a 14-year NFL career, joined CBS Sports in February 2002 as a studio analyst for THE NFL TODAY, the CBS Television Network’s NFL pregame show. In addition, Esiason hosts a new show, “Game Time with Boomer Esiason,” which is syndicated to over 210 network station affiliates across the country, and is a contributor on NFL MONDAY QB on the CBS Sports Network.