Peacock Announces Coverage Plans for the 2024 Paris Olympic Games
LOS ANGELES – Peacock’s viewing experience for the Olympic Games Paris 2024, which will be the most comprehensive streaming destination ever for the Olympic Games, will introduce industry-first interactive features that help fans navigate more than 5,000 hours of live coverage throughout the Games, including all 329 medal events.
Unveiled at One24 technology conference, Peacock’s extensive Olympics hub will feature curated rails of live and upcoming events, dedicated in-depth hubs for nearly 40 sports, medal standings and an interactive schedule. Peacock also unveiled two new features coming to the platform – Peacock Live Actions and Peacock Discovery Multiview – that will help fans discover and engage with the Olympics and other live programming in new, innovative ways.
“The Paris Olympics will mark another major milestone for Peacock’s leadership in live streaming with an unprecedented viewing experience that demonstrates our commitment to our customers, clients and partners,” said Kelly Campbell, President, Peacock and Direct-to-Consumer, NBCUniversal. “Following the Games, these new features will extend to other live events, joining the growing list of interactive elements and ad innovations that continue to set Peacock apart.”
Peacock Live Actions is a new interactive tool that lets fans choose their own viewing journey during live and primetime coverage, and follow the events they are most interested in watching.
Peacock Live Actions will come to life in programming like Gold Zone, the recently announced live whip-around show that will provide rolling coverage from 7am to 5pm ET, guiding viewers to the best and most exciting moments happening during the Paris Olympic Games. Through Peacock Live Actions on-screen prompts, fans watching Gold Zone will now be able to choose to continue watching the live feed of a specific event instead of staying with the Gold Zone coverage.
Peacock Live Actions will also allow viewers watching the NBC Primetime simulcast to add upcoming events to their “My Stuff” list to watch later.
With up to 40 live events happening simultaneously, Peacock Discovery Multiview will offer an industry-first, enhanced four-view experience that helps users navigate to the most important events, with real-time on-screen descriptions from NBCU’s Olympic experts informing viewers about what is at stake, such as a medal event, an elimination risk or a first-time Olympian. In addition, a traditional Multiview experience featuring up to four matches on one screen will be available for sports such as soccer, track & field and wrestling.
Both Multiview options will allow users to move around the screens, switch the audio and click through to watch full screen and dive deeper into the action. Peacock will offer up to four Multiview options concurrently, giving fans the opportunity to choose what they are most excited to watch.
